Users will soon have a updated setting that allows them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the platform revealed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a global rollout. This advancement coincides with a increase in content created by AI, fueled by new content generation software.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A large amount of this content is considered low-quality AI content, a label for substandard, mass-produced content that is often illogical or dreamlike.
“We know from our community that a lot of users like content created using AI tools, ranging from digital art to informative clips, and we intend to offer the community the power to adjust the amount of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its app tagged as made with AI. Collectively, over 100 million videos are uploaded to the service daily, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to reduce or increase the volume of AI content they watch by using the content preference feature in the application and choosing AI-made media. Further subjects that currently be modified under the setting cover news, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules mandate creators to label lifelike artificially created content, and it prohibits malicious deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Furthermore, the service will from now on add an “AI-made” watermark to content produced via its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is designed to help prevent users from trying to bypass the labeling process.
Responsible AI Funding
TikTok is furthermore launching a two million dollar awareness program for specialists and institutions to produce learning resources about ethical AI use. This program will benefit charitable organizations focused on educating programming and robotics.
Content Safety Approach
TikTok has defended its content review process, during controversy over plans to cut jobs for hundreds of review team members in the United Kingdom. It is planning to eliminate a significant number of roles in its user protection division in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A company official clarified that people-led review would remain essential, but AI can protect employees by eliminating the most graphic content before it gets reviewed by staff. TikTok stated a 76% decrease in shocking and graphic content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”
